Keep busy offices, homes, and schools stocked with creative, professional, and stylish stationery supplies to ensure each project and class is on schedule and on time. Personalized stationery for birthdays and weddings immediately attract attention to the occasion and matching envelopes bring a more sophisticated aesthetic to upcoming parties and formal events. Sticky, colorful, and attractive envelopes enhance sales of stationery supplies by enticing buyers to add them to their shopping carts. Promotional envelopes with your company name and logo are a highly effective way to encourage people to use your products. Ordering supplies in bulk is a cost-effective way to give customers discounts and build your business’s image. Free shipping and discount prices are excellent perks for customers who recognize the value you add by offering these perks.
Whether you’re offering personal or business stationery items, you can enhance your inventory by making it easy for buyers to find exactly what they need. You might want to consider adding a “fold-over” type feature for stacked or binder-fold stationery. This allows buyers to gain access to just the paper they need without having to unpack everything and start over. When buyers have multiple sets of notepads, for example, they can easily grab the pen that’s missing from their last drawer. Storing supplies in labeled and sturdy storage containers also makes it easier for buyers to locate the exact item they need. A metal or plastic container, for example, makes it easier to locate pencils, notepads, erasers, markers, magnets, stamps, and other stationery supplies than trying to find them stuffed in a drawer or under a pile of papers.
If you’re selling supplies for an organization, a great way to enhance sales is to offer a full focus planner. A full focus planner keeps customers aware of your most current promos, events, sales, new products, and more. Because everyone uses calendars regularly, having a calendar available when people come into your store will make it easier for them to plan their shopping experience. Keeping your supplies organized and using a storage facility that offers multiple options for storing supplies makes it easier to meet your storage needs and provide a full focus on your products.
If you sell personal office supplies, one of the easiest ways to improve sales is to offer a variety of holders and boxes. Personal office supplies include things like pens, pencils, paper weights, rulers, double-sided tapes, special design calculators, notepads, pens, pads, letter openers, envelopes, and more. Depending on your store’s layout, you might think it would be expensive to display these supplies. In fact, some high-end stationery stores offer specially designed display displays for each of their products. Instead of putting these products in standard, boring cardboard box shelves, they use specialty, space-saving acrylic boxes or display trays that make it easy to display a wide variety of products in any given space.
Even if your store only stocks basic office supplies, you can make it more attractive with some color and design. Think about how you can promote your brand or logo. Create an attractive display with color-coordinated envelopes and boxes. Buy bright colored paper to complement your brand’s colors or add a pop of color with neon lettering. For the best effect, combine the bold colors with some text in a fun font.
Some of the most popular stationery supplies include sticky notes, rubber bands, paper clips, and other small but essential office equipment. Since these items are so ubiquitous, you must-have stationery items that make it easier for people to find and grab items as they are passing by your store. While the big, banner-style advertisements are a great way to draw customers, sometimes a simple ad on a notice board that is strategically placed in the background works just as well. Draw attention to your store’s name, products, and services by hanging signs, ribbons, balloons, or banners.
You might also want to consider a unique promotional product such as a gumball machine, a calculator, or an LED flashlight. A gumball machine lets customers pick up their own gumballs while waiting in line at the grocery store. Calculators are always handy, and a calculator LED flashlight is a nice little giveaway. These products make good practical office supplies because people always use them. For maximum effectiveness, try adding a few of these items to a bulk order of stationery supplies.
Your office supplies aren’t just functional items. They can be eye-catching giveaways that might make people want to come back to your store or recommend your business to their friends and co-workers. If you’re not sure what stationery supplies are right for you, think about the items that you use everyday and see what would be a good fit for your business or for your company. You might think about stationery coupons or cheap holiday stamps or inexpensive sticky notes.
Lisa is a lifestyle article writer for a local newspaper. Aside from that, she is part-time English teacher on a high school. She also speaks at seminars and workshops. She is currently living with her husband and two kids.